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An increasing number come from the newly developed Lomonosov deposit in the western portion of the country near the border with Finland. Photo Russell Shor/GIAĪgureev noted that Alrosa produces 7,000 to 10,000 carats of fancy colored diamonds each year.Ī majority of these fancy colors were extracted from Almazy Anabara, an alluvial operation in northwest Yakutia. Mining at the Lomonosov deposit in Western Russia, an important source of Alrosa’s fancy colored diamonds. Of the 250 diamonds offered, 210 were sold. Several other lots featured smaller goods down to melee sizes in various shades of yellow. Among the smaller diamonds, there were 48 fancy colored pink diamonds, most weighing between 0.3 ct to 0.5 ct. The majority of these were yellow, with some modified by orange or brown. There were 146 other fancy colored diamonds ranging in weight from just over 1 ct to 26 carats, carrying a total reserve price of $10.3 million. The highlights of the Hong Kong auction were an 11.06 ct Fancy Deep purple pink that carried a reserve of $3.3 million and a 15.11 ct Fancy Vivid orangy yellow that had a minimum bid of $1.2 million. Alrosa only began to contribute in a big way to the DPA last year when it kicked in $25 million, more than one-third of the group’s total marketing budget of $70 million.Īlrosa has also opened new sales offices in New York, where it plans to auction 80 large diamonds later this year, and expanded operations in its other markets.
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The company rarely participated in or contributed to industry marketing initiatives until three years ago when it joined the Diamond Producers Association (DPA). Like De Beers, it sold its rough through a network of selected clients (Alrosa Alliance) in a series of 10 sales each year, but did little to stimulate demand downstream. He added that the company also is looking into establishing a Russian brand for its diamonds, though those plans remain “very preliminary.”įor many years, Alrosa was a passive, though major, seller of rough diamonds. In the past, it kept sales low key, inviting mainly its own clients to bid on rough and polished diamonds without outside publicity.Įvgeny Agureev, director of Alrosa’s United Selling Organization, the division that sells productions of all of Alrosa’s mines, said this was the first of what will be yearly or twice-yearly auctions of diamonds that “fill the fancy colored diamond gap” after Australia’s Argyle mine closes in 2020 or 2021. The company, the largest diamond producer by volume and second largest by revenue in 2017, publicized the sale well in advance and signaled that it plans to become more involved in diamond marketing in the future – and become the world’s major source for fancy colored diamonds.Īlrosa took the unusual step of inviting members of the trade and media to view its colored diamond collection in a meeting room in a floor above the show. While the auction was important, even more significant is that it demonstrates that this once-aloof diamond producer is asserting itself into the world diamond market. Photo Russell Shor/GIAĪlrosa, Russia’s diamond mining and marketing arm, auctioned more than 250 polished fancy colored diamonds for $9 million at a tender sale during the September Hong Kong Gem and Jewellery Fair.
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The highlights of the Alrosa fancy colored diamond auction in Hong Kong: A 15.11 ct Fancy Vivid orangy yellow with a minimum bid of $1.2 million and an 11.06 ct Fancy Deep purple pink that carried a reserve of $3.3 million. Comprehensive CAD/CAM For Jewelry Certificate